Sled Sign
A Disorient Sign on Sleds
Check out the video
The Sled Sign is an element of the frontage of Disorient Camp at BM 2014.
It is an interactive installation and separation between the camp and Esplanade. There is one Sled Sign on each side of the Dome. Two Sled Signs total. Because it is on Sleds, this Sign can be reconfigured at will. Individual elements can be moved around by anyone. This installation adds a third dimension to the usually two-dimensional Disorient Sign. By moving the Sleds people simultaneously affect semantic and architectural realms.
Sign
The DISORIENT logo is broken down into squares of 8 pixels by 8 pixels instead of being broken down into letters the way Disorient Signs usually are. This has a couple of implications:
1. If the Sleds are not placed exactly next to each other, the Sign becomes a series of abstract shapes. This is a desired effect and even though the word Disorient may no longer be readable the Sled Sign preserves a strong Disorient identity through its visual vocabulary. Parts of the word DISORIENT can still be legible depending on the configuration of the Sleds and the perspective of the viewer. Disorienting but recognizable the Sled Sign is pushing further into abstraction the fragmentation of the Disorient Sign which started with the DEX in 2005. It says Disorient, with humor, while escaping the dogmatic Sign.
2. Installation is easy to store because all parts have identical dimensions.
Sled
An 8'x8' frame that can hold up to 64 pixels (10"x10"x1" each) stands on two skis 8' apart or as much as necessary to withstand playa winds. For ease of use and durability the Sled has no moving parts. 8'x8' frame and Sled come apart for efficient storage. The Sled could be made out of chain-link fence elements.
Solar
Each Sled has its own solar power setup (solar panel, charge controller and battery). Electricity collected during the day is used at night to light the pixels on each individual Sled.
A simpler but less bright and controlable solution is to include a solar light on each pixel.
