Parties Promotion

Promotion Plan for Disorient Parties
(to do: create links from words in the plan)

Party Parameters

Identify Parameters of the Party:

- Line-up
- Find and book space
- Date

Develop Promotional Copy

- Flyer text
- Drink Special info
- Items for sale info
- Other specific party info
- Made Event copy example

Post Copy on the wiki in the parties page

- Distribute the exact URL of the party info to promotion crew. This is the official source to get the latest version of the copy
- Update the wiki page as fresh info becomes available

Print publications

Info about the party must be sent to the publications at least 3 weeks in advance.

Time Out Magazine

Email Listing to the following addresses:
- aroundtown@timeoutny.com
- clubs@timeoutny.com

L Magazine

Email Listing to the following addresses:
- artlistings@thelmagazine.com
- livemusic@thelmagazine.com
- specialevents@thelmagazine.com

Village Voice

(add others here)

Flyers

Creation

- Design and print Flyers (tarot card or other interesting design)

Distribution

- Everyone should carry flyers with them at all time. This is more effective than leaving a stack of flyers in a shop.
- Local events: Compile a list of events. Send group of 3 or more people. Great party attitude a plus
-Pre-Compressor Events:

1. PS 1
2. Turntables on the Hudson
3. Asylum HH
4. Kostume Kult Oz
5. Festivus
6. Figment

- Distribute in list of stores
- Hired Distributors: Shaw Promotion: Andy Shaw 718-360-9590

Online Promo

Newletters

- Flavorpill
- The Melting Pot NYC
- Nonsense NYC

Websites

- myspace.com/pornj
- Rythmism.com
- Clubzone.com
- Going.com
- SmallWorld.com

Discussion Groups

- Tribe:
The following is a list of Tribes that we can post events to:

• Disorient
• Kostume Kult
• Sub Swara
• NYC Burning Man
• Freek Factory
• NYC Hoops tribe
• The Best of New York

- NY Burner List
- eplaya.burningman.com
- MySpace.com/pornj - MySpace.com/glamtechwarrior - MySpace.com/disorientnyc

Note: Posting once in a forum or a website is great but not enough. Once you've posted, put a link on the puddle to the exact URL of your promotional post so other puddlers can go and add comments to your posts to keep it lively. This is an important step as it will keep the promotional post at the top of the list on the website and in some cases (such as Rythmism.com, push the party higher on the list of parties.

Email

- Personal Emails lists: Friends contact friends about the party (1 email a week before the party and a second email the day before the party)
- Disorient master email list (on icontact.com) managed by HotSauce.
- Add email subscription tool to parties page on wiki

Promotional Material

Black and Light Ball 2006 (video) Disorient presents: GlamTech 2007 (video)